Brand Identity, Business Systems
Branding, Logo Design, Brand Identity
In this project, we were asked to decide on a topic that interested us and dig into how it could make an impact on the world. We were to take that idea and translate it into design terms and into a cohesive campaign with three deliverables: posters, a brochure, and a phone application.
PROJECT CONCEPT/DESIGN GOALS
The topic I decided on was fake news. The topic has gained traction over the last few years but it has existed long before that. With such conflict and frustration on the topic, I wanted my design to be loud and immediately grab one’s interest. Therefore, my visual system used a bright and bold color scheme and dynamic visual elements.
© Patrick Burgess 2021